it is hard to earn money from google adsense?

How is your earning?So here we start. Check the pic on the right. A Google user searches for a site providing Bollywood movies download. And he don’t need to search more as it seems to him that the first result titled ‘Bollywood Movies Download Center’ would be sufficient for him. He follows the link.How do ‘They’ make money from Google adsense? Well there are a lot of people who genuinely work hard to make money from Google Adsense in a fair way. What they earn is what they really deserve. This post is regarding ‘them’ who work the other way. They work hard but the other way. They work hard to turn a movie lover visitor to a potential customer for Motor Insurance companies (not really, as the customer turns back after clicking the ad) . This post is a case study of a particular site (group of site in reality) using Black Hat Adsense searning techniques.

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How To Create Effective Landing Pages for PPC Campaigns

Effective landing Pages are very important to convert the traffic you get from PPC in to customers. The success and failure of your online campaign depends completely upon the quality of your Landing page. In this post I am going to discuss some tips which you can implement to make your landing page more effective with increased conversion rate. Clear Call to Action: - You should define your objectives clearly before designing your landing page for your PPC campaign. It could be anything like selling a product, getting some information, giving some free products etc. Relevance to the Ad: - Make sure that your landing page is relevant to your ad. If the ad user clicks to reach your website offers them a free report than you landing page should contain a clear link to download that report for free. Don’t direct them to general page where user needs to search for the offer and leave your website in Frustration. The traffic you get them from PPC Campaigns is much targeted and has a specific goal in their mind. Hence, it’s better to design separate landing pages for each offer and direct traffic to these landing pages. Scan able: - Nobody is going to read each word of your Landing Page. They Will Scan your Page looking for important point and try to gather as much information as can. Design your Landing Page in a way so that important points could be easily spotted. Make them Bold So that important points can stand out from the rest of your Landing Page. Inverted Pyramid Structure: - While designing your Landing page. Put the conclusion and important points at the top and other less important information at bottom. As if your prospects have to scroll down to search for the important information they may not find it and hence won’t convert. Building Credibility: -You need to build credibility among your customers before selling anything to them. Adding Honest Reviews and testimonials are great way to build trust between your customers and encourage them to take the desired action. Remove Distractions: - Your Landing page should focus only on one offer from top to bottom. Remove Distractions like links to other pages which can cause your visitor to wander away from your page. It will prevent visitors from going to other sections of site and take the desired action for the attainment of your goals. Simplicity: - Keep your Landing Page simple and short. Landing pages which are complex can create confusion among user and distract their mind. Avoid excessive use of images and flash in your Landing Pages. Adding Graphics: - Adding Relevant images are great way to tell customers about your products and offers and can affect your customer rates. But avoid the excessive use and it would increase the loading time of your page. Important Elements above the fold: - Place important elements like Compelling Headlines, offer mentioned in Ad, Call to Action Link above the fold. So that visitor sees them immediately they arrive on Landing Page without scrolling down. Run Tests: - Create various landing pages for the same offer and run tests to see which landing page converts well. You can run A/b tests to track which element works better than others. You can use these results to maximize the performance of your landing pages.

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How to Make Money Online for Beginners

Why the SEO and Social Media Industry will Hurt You I have talked about the importance of SEO a lot over the years but no more. The simple fact is that SEO - or at least what the experts claim constitutes SEO is not the same as what I think it is. To me SEO means just one thing - keyword targeted backlinks. That`s it. You don't need to know another thing to rank well in the search engines. Ok - sure, tell Google what your site is about preferably using your primary keyword in your url, website title and write content related to your keyword. I won't even bother to say you even have to do that but it helps. Adobe has owned the "click here" keyword for years and they don't use that term at all. They rank for the term because they have the backlinks that use the term "click here" in the anchor text. Adobe doesn't optimize a damn thing to rank for that term - no H1 tags, no clean code, no pretty website and no text or keywords relevant to the term. Nothing. Nada. Zip. They just have the best assortment of keyword anchored backlinks using the term and maybe even the most. Period. So why does a SEO industry even exist? Quite frankly it's all smoke and mirrors and designed to take money off of people who don't know any better. Dave Starr from Living in the Philippines For Real sent me an email this morning pointing out that some fella known as Great Scott wrote a post called Whiteboard Friday - Getting Indented Listings and that it was posted on SEOmoz. Dave suggested that the fella must read my blog as his post is similar to the last one I wrote about Getting Double Indexing in the SERP's. The subject is the same but I don't know how similar it is - it's a video presentation and I haven't bothered to watch it. What for? - I already know how to do that so a waste of my time but thanks Dave for letting me know. I've never read a thing on SEOmoz. I get lots of emails referring to the site for one reason or another and I know that the owner is some kind of big shot in the SEO world but as I said above - the SEO world is all nonsense to me. I have nothing against the owner as I don't know him - I only know this - I've never read anything about SEO from anyone and don't really understand why such sites exist. How do you build a site around "Get Keyword Targeted Backlinks"? Once you have told people that what else is there to say? So my view has always been that everything else is just fluff or the owners of SEO sites are trying to make money providing services to people who don't know any better. I've said this before - if I charge you $10,000 to get your site ranked well in the search engines I have to convince you that what I do is "complicated" and involves "lots of work" and there are many "metrics" involved. White hat or black hat the end result is always the same - if a site ranks well in the search engines then it is because of one thing and one thing only - backlinks. How these experts get those backlinks is, I suppose, what differentiates the well-respected ethical SEO experts like SEOmoz from the spam SEO experts. Now I'm sure many ethical experts will try and convince me that there are all sorts of important aspects to ranking well but they will be wasting their time. The fact is I have been ranking sites on top of the serps for years without ever reading anything SEO related and don't have a clue about the "200" metrics that are involved in "good website development". The only reason I know of 200 metrics is because my readers keep asking me about them. I only recently learned about "good website development" because it showed up in an article one of my readers pointed me to. Apparently it means "good SEO" or in my parlance people who build backlinks ethically. They never mention "backlinks" though because well that would then be un-ethical. They don't build backlinks - they practice "good website development". Get it? Wink Wink. (Btw - before someone wants to play the spam card on me - every site I have on top of the serp's has legit content that provides accurate and useful info for the people who visit my sites. Exactly the content they are looking for based on the keyword they enter into the search box) As far as "ethics" is concerned - it's all bullshit to me. There is nothing ethical or unethical about ranking well in a search engine. It's just a search engine - not a God. There are no rules because there are no laws. When laws are passed stating that one may only achieve search engine dominance by doing A and B then doing C will become illegal and maybe unethical. Till then it's all just a competition and if people frown on your methods so what? If you win you win. If you lose you lose. An aside - My friend Chewie, who runs a make money online blog called What A Wookie and I have been working on some sites lately and a few weeks ago we built a new site targeting a popular product. Yesterday it started showing up on page 1 of several data centers for its main keyword. It outranks the ever popular wikipedia entry and dozens of other aged and trusted sites. I don't recall optimizing it for 200 different things. Maybe I'm just a genius and create perfect sites just by luck or unconscious skill but I doubt it. I do know that I wrote three posts targeting three different long tail keywords that all contained the main keyword in them. I know that the blog title contains the main keyword and I know the post titles use variations of the primary keyword. And I know the content of the posts are relevant and accurate in regards to the product. I also know that I posted 3 relevant articles (real articles about the product - not spun or spam) on three different but related sites and linked them all to the new site using three variations of the keyword in the anchored links. I also know that the new site didn't get indexed until I posted the links on the other sites. I also know that the other sites have authority in the niche. So you tell me - how did the new site get to number 6 on G in two weeks for a term that wikipedia ranks number 9 for after several years in existence. In fact the only sites that outrank our site are the owners of the product and the site that they sell the product on. They have 3 listings each. The answer - just 3 measly backlinks on three relevant sites. I guess that is "good website development". And I didn't read a single SEO expert to do it. So is that unethical? Why? Our site delivers exactly what a searcher is looking for if they type in the keyword. They will leave happy with the product. Is it unethical to rank higher than someone else just because the other site has been around longer or has more pages or more fans and readers? Bullshit. It's just business and competition is part of business. If we make money and they don't too bad - we did a better job. That's how I feel about the SEO experts and why you don't need to waste your time with them and now let's look at the "Social Media" crowd. I saw Justin from SEOZombie post a twit or tweet or what ever the hell you call it the other day about some other fella named Derek Powazek who was ranting about SEO and stated the following, Search Engine Optimization is not a legitimate form of marketing. It should not be undertaken by people with brains or souls. If someone charges you for SEO, you have been conned. This fella feels that he has the one true way for marketing online, The One True Way Which brings us, finally, to the One True Way to get a lot of traffic on the web. It’s pretty simple, and I’m going to give it to you here, for free: Make something great. Tell people about it. Do it again. He then proceeded to use facebook and twitter and an email to "tell People About it". His premise is that all you need is social media in order to get traffic. No SEO at all. The end result of his efforts was that he promptly got his post ranked #9 in Google for the term SEO. His follow up post stated the following, And after less than 24 hours, my post about SEO is the ninth Google result for “SEO”. (Logged out, so no personalization. I’m not counting the indented sub-results or the Google in-site promotions.) His contention was that all it took was social media to do it. In reality all it took was a shit load of backlinks from the people who read his social media promoted post - not the social media itself. Ironic that he promotes social media as the panacea and yet uses it for SEO - or in my terms "to get keyword anchored backlinks". There is a certain irony in lionizing seo and then bragging about how he managed to rank well in the search engines. Worse he offers the following advice that both tells you how to rank well in Google (he is wrong) and why you shouldn't use Google because all you need is social media. CLIENTS: If someone approaches you about optimizing your search engine placement, they’re running a scam. Ignore them. If your site isn’t showing up in Google, fire whoever is making your web pages and hire someone better. Sign up for social media services (Twitter, Facebook, etc) and participate there. Pay for quality writers and designers – that’s what will actually raise your ranking in the long term. WEB DESIGNERS: Learn to code your own pages. If you can’t, hire someone who can, and listen to them when they tell you why putting all that text in an image is a bad idea. WEB DEVELOPERS: Educate your designers about proper web development. Educate your clients about how the web works. Follow Google’s advice. Read A List Apart. Writing good code won’t just help your Google rank, it’ll make certain your site is accessible to screen readers, mobile devices, and all the browsers out there. SEO SPECIALISTS: If all you do is SEO, you need to expand. Hire a visual designer and some kickass coders and become a real web agency. Start making sites good from the get-go instead of cleaning up other people’s messes. Besides, if all you do is SEO, your days are numbered. Social media is rapidly becoming much more important than Google. (Number one referrer to my site this week? Twitter.) Really? He tells us that Google is unimportant and validates his success by demonstrating how well he ranks in Google... Btw - you can see his ranking for SEO here - #9 In Google for SEO And BTW again - he no longer ranks for it - long gone and I would explain why but since G doesn't matter... The thing is - is he right? All you need is social media to drive traffic? Well I suppose if all you want are readers he is right. If you want to make money (a subject he is noticeably quiet about) then social media won't deliver the right kind of traffic. I would be more impressed if he managed to get traffic for a niche that made money. If he had written a post about Credit Cards and his horde of readers came and signed up for a credit card I would have been impressed. If he had managed a page 1 ranking on G for that term I would have been impressed. (And remained there). This is the same old same old - a blogger writing a post that interests other bloggers (the people who use social media) and they write about it and link to him supplying the "keyword anchored backlink" that "briefly" puts his post on page one of the serp's. Then the assumption is that it worked because he got a bunch of traffic to his blog - readers, not buyers - and then they leave and he has to start all over again with a new post in order to get more useless traffic to his site. Sound familiar? Remember the fake Steve Jobs? What did he have - a million readers and quit because he never made a dime. Getting traffic for the sake of traffic is a time wasting and useless endeavor that the Social media sycophants just never clue into until one day they ask themselves... "Ya' know - this is all good fun but what is the point?" Derek is dead wrong when he says, Pay for quality writers and designers – that’s what will actually raise your ranking in the long term. On one hand he says G is dead but he is telling people what he thinks will get them ranked well. If G is dying then why is he concerned about how to rank well? Ultimately his advice is as bad as all the SEO experts. Having good code, pretty sites and great content has nothing to do with ranking well in the search engines. His post didn't make first page for any of those reasons - it made first page because he got a shit load of backlinks using the term "SEO" in the anchor text of the link. That's the only reason. Sure he used social media to get the links but others can do the same thing buying links and never set a virtual foot on a social media site. My point is this - if you have a niche that is something people naturally have a social interest in like Politics, Blogging, Internet Marketing, Technology etc then yes you can use social media to drive traffic. Just understand that that traffic is not the type that will make you money and if having readers is all you want then go for it. Of course ranking number 1 on G for all those niches will also bring in traffic - more in the long run as you won't have to work for it. You can leave a post up for six months and your traffic will still show up every day. If you use social media to drive traffic you will have to post a lot and then spam the social media sites. In other words work for it. If you want to make money online then you will have to get traffic for a niche that can convert visitors into buyers. If Derek or anyone else can do this for a site that sells "Oil Filters" using social media then please show me. Until then you might want to rank number 1 for "oil filters" on Google and the only way you will do that is to get more keyword anchored backlinks than Fram. You won't do it with better code, or a pretty site, or better writers. You won't do it with Twitter or Facebook. In short every time I here a Blogger rave about the wonders of social media and rant about Google's demise I have to ask - you do know that 99% of all the websites and blogs online are there to market a product in order to make money for the owner, don't you? Pretty hard to build a huge social following for Oil filters or window blinds. For the SEO crowd - how are all your metrics going to outrank Fram? All that good code and "good website design" going to do it? I'll stick to building "keyword anchored backlinks", make money and leave all the bullshit to the experts - social and SEO. Cheers, Griz Btw - I finally have a new post up at the pretty WP Blog - check it out.from http://makemoneyforbeginners.blogspot.com/2009/10/why-seo-and-social-media-industry-will.html

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